Sales & Marketing
COGNITIVE SALES WITH SALESFORCE
Challenge
Need for a quote-to-order integrated application
Product catalogue gaps with manual admin
No use of data on customer to infer optimal offer
The Consequence - Conversion rate and cost of sales impacted by:
Quote cycle time very high, errors in output
No guidance for customer and no use of insight to personalise
The empakt
13% reduction in sales cycle time:
Quote time reduction leads to improved revenue through responsiveness
Bid process automation reduces cost of sales
2% increase in win ratio delivering, sales efficiency improved by 3% delivering :
Skilled salespeople focused on high value deals and empowered to respond quickly and effectively to opportunities
Improved deal profitability:
Commercial assurance by focusing on profitable deals
Technical assurance by checking that we can deliver which removes rework effort and improves customer satisfaction